About Us
Shiela De Castro and Simon Beaton are the co-founders and directors of dc&b advisory.
After working for a national tour operator from 2019 to 2023, we took the scary step of starting up our own accounting and advisory business.
Shiela is a Xero Certified Advisor, has a degree in banking and finance, and a certificate in accounting and bookkeeping. Since emigrating to Australia from the Philippines, Shiela has worked in tourism sales, bookings, logistics, web development, finance and payroll.
Simon is a Chartered Accountant with over 25 years’ experience in finance, management and consulting in Lutruwita / Tasmania and Naarm / Melbourne. Simon started his career at Deloitte.
Simon's other qualifications include:
- Xero Certified Advisor
- Graduate Diploma in Applied Investment (Corporate Finance)
- Associate Degree in Applied Science (Parks, Recreation & Heritage)
- Certificate III in Guiding
- Certified EcoGuide
Between us we have end-to-end experience of operating a small-to-medium tourism business. Our roles have covered business start-up, ICT systems implementation, marketing, sales, bookings, operations, finance, HR and related business support services. We have also worked with a broad range of tourism industry suppliers and have preferred systems and suppliers that we can recommend and support.
How We Work With You
Our focus is on you and your business. We want to experience your product firsthand. We'll sit with you. And we'll listen. We want to know what your biggest plans and priorities are. And what your biggest issues are too. From there we'll work out a plan with you to work on your biggest priorities and issues.
We'll work out where:
- You or your team can work on things
- You need extra support or advice
- dc&b advisory can help
- Other service providers, systems or technology can help you too, and referring or facilitating contacts for you
- It can wait. It's on your plan - but it has to wait until you can justify the cost or time.
We're firm believers in 'DIY' wherever you can. But also recognising when we're not experts at something - and when to pay for the right kind of help, systems or expertise.
Some consultants will offer a 'discovery session' with you. We just call it getting to know you.
And some consultants will use a one-size-fits-all 'diagnostic toolkit' or 'industry playbook' to try to understand your business and your needs. We don't. We hate jargon and consultant-speak.
We'll listen to you. We'll learn and share our experiences together with you. And we'll help you make actionable and cost-effective plans.
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